Mission statement – recreated

There are professional orchestras all over the world, which don’t have any mission statement. Many of them are getting substantial public subsidies. Does public money, collected from the tax payer, perhaps kill motivation, flexibility and creatitivity of the orchestra management? Does only the need for private and corporate giving urge an orchestra to develop a mission statement?
On the other hand: If you take a look on the existing mission statements of major orchestras, wording is similiar and mission statements are at least replaceable. Of course every orchestra should be willing to be relevant to the community in the area where it performs, it should bring (almost classical) music to the people etc.
But: A mission statement is not a simple marketing tool. The mission of an orchestra should show its unique feature. The question is: Who is the orchestra? Is it the conductor? No. Is it the management? Well, honestly speaking not. It’s the musicians! However, many orchestras are still following the picture of “99 fiddling penguins”. The shortest but to me most convincing mission is used by the Berlin Philharmonic Orchestra: 128 virtuosi – 1 orchestra (pictured). Berlin Phil members understand themselves as ambassadors of their orchestra. They live their mission. The outstanding artistic and economic success of this orchestra foundation is a conclusive evidence.
My recommendation: Think about this, recreate your mission statement and center every single musician as an unique artist.Mission of the Berlin Philharmonic Orchestra

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