Music as door opener for big business

The Asia concert tour of Leipzig Gewandhausorchester, Oper and Thomanerchor opened doors for big business in March 2011. In the Chinese city of Shenzhen next to Hongkong  the appearance of the orchestra had a positive impact on a good deal.  Accompagnied by the mayor of Leipzig and an official delegation a Leipzig based factory  signed a contract for the delivery of medical survey instruments to China for 9 Mio. Euros.

Gewandhaus Leipzig, Germany

This example showcases how an orchestra can build a positive framework for international business relations and broaden the horizon for possible corporate sponsorships.

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One thought on “Music as door opener for big business

  1. Never considered it that way.

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