Detroit Symphony with three new media initiatives

The Detroit Symphony Orchestra (DSO) has announced three new tech initiatives that will allow patrons to watch a live concert, browse a full calendar of events, listen to digital albums and connect to DSO social media, all on their mobile device: The digital trio includes Live from Orchestra Hall, a series of HD Webcasts presented by the Ford Motor Company Fund; the release of DSO To Go, a free mobile app; and the DSO’s first digital album. These initiatives are made possible by the John S. and James L. Knight Foundation.

These fresh initiatives will hopefully help to increase recovery for the DSO organization after dire straits of the 6 months strike from fall 2010.

Detroit Symphony Hall

Detroit Symphony Hall

Live From Orchestra Hall will make the DSO the first U.S. orchestra to live stream a regular series of concerts on the Web, just as it became the first to broadcast a concert via radio in 1922. Each webcast will also feature interviews with guest artists, DSO musicians, and local personalities. See a full schedule of webcasts below.  Live from Orchestra Hall is produced in collaboration with Detroit Public Television.

 

The final part of the digital trio, a series of live, downloadable concert albums, will launch later this fall with Tchaikovsky’s First Piano Concerto, featuring Olga Kern at the piano and Slatkin conducting.  These albums, produced in-house, will be available for streaming and download at www.dso.org/albums, on http://www.instantencore.com/detroitsymphony, or through the DSO To Go mobile app.

DSO To Go, available now for iPhone, Android and mobile web platforms, gives patrons a handheld passport to all things DSO. In partnership with InstantEncore, the free mobile app makes the DSO’s 2011-12 classical season free to watch through “Live From Orchestra Hall” HD webcasts. Whether or not music lovers are at Orchestra Hall during a concert, DSO To Go makes live interaction with the DSO easy with direct links to Facebook and Twitter portals. Patrons can also listen and download a growing array of digital albums, read DSO news and receive push notifications of new content and special offers.  iPhone and Android users can search for “Detroit Symphony” in their app stores to download  DSO to Go for free.  Other web-connected mobile devices can simply access www.dso.org for app features.

Webcast Schedule

 

Webcast 1—Symphonie Fantastique!

Sunday, October 9, 3 p.m. (Pre-Concert show at 2:50 p.m.)

Webcast 2—Beethoven’s Fifth

Friday, October 28, 10:45 a.m. (Pre-Concert show at 10:35 a.m.)

Webcast 3—Tchaikovsky Symphony No. 5

Friday, November 4, 8 p.m. (Pre-Concert show at 7:50 p.m.)

Webcast 4—Festival of Flutes with Sir James Galway and Guests

Friday, November 18, 10:45 a.m. (Pre-Concert show at 10:35 a.m.)

Webcast 5—Schubert’s Immortal “Unfinished” Symphony

Saturday, November 26, 8 p.m. (Pre-Concert show at 7:50 p.m.)

Webcast 6—Beethoven 7, plus: Branford Marsalis

Sunday, December 4, 3 p.m. (Pre-Concert show at 2:50 p.m.)

Webcast 7—The Four Seasons!

Saturday, December 10, 8 p.m. (Pre-Concert show at 7:50 p.m.)

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