Folks in Michigan are going straight ahead with recovery of DSO businesses: The Detroit Symphony Orchestra (DSO) has announced a lineup of 13 high-definition “Live from Orchestra Hall” webcasts slated for Spring 2012, extending our global audience’s capability to watch live concerts from anywhere in the world for free. The new schedule, which includes live performances by the DSO under the batons of Leonard Slatkin, Hans Graf, and Neeme Järvi, was made possible by a $90,000 grant from the John S. and James L. Knight Foundation.
The first major American orchestra to produce a series of its kind, “Live from Orchestra Hall” builds on the DSO’s legacy dating back to 1922 as the first orchestra to broadcast performances via radio. With more than 25,000 viewers in over 40 countries (and counting), today’s global community has made the DSO’s digital audience initiative an unqualified success. Initial funding for “Live from Orchestra Hall” came from DSO Board member Phillip Fisher. Knight Foundation provided sustaining funding for the series’ inaugural season beginning in September, 2011. Last fall, the Ford Motor Company Fund signed on as the global presenting sponsor. Together, these funders have positioned Detroit and the DSO on the cutting edge of the digital concert universe.
The first webcast of 2012 will feature the live performance of “Franck’s Symphony in D Minor” with Hélène Bouchez conducting and Conrad Tao on piano. Special intermission guests, to be interviewed by host Alex Trajano, are DSO Principal Oboe Don Baker, pianist Conrad Tao, and Aaron Dworkin, founder and president of the Sphinx Organization. Webcasts are produced in collaboration with Detroit Public Television; streamed on the DSO, DPTV and WRCJ-FM websites, as well as our DSO to Go mobile app for iOS and Android platforms.
This step of the DSO is another good marketing initiative to improve the economic situation of the orchestra on the long run.