Vienna, May 17, 2014: Classical:NEXT 2014 came to a close, following four fruitful days of expo, conferences and concerts where the art music community demonstrated how adapting and diverse it has become. More than 900 professionals from over 40 countries passed through the doors of the
Austrian Museum of Applied Arts (MAK) in Vienna to build networks, develop ideas or to create new projects on site.
In its third year, the international forum for classical and art music has increased its rate of attendance by more than 10 percent. The number of exhibitors rose from 120 in 2013 to 170 organisations and institutions from across the world, an increase by almost 50%, in 2014. The event, which ran from 14 – 17 May, was particularly lauded for its outstanding atmosphere as well as the exchanges that occurred between sectors: more than 100 different concert and festival
promoters; more than 150 press and media representatives, 150 artists and hundreds of labels, distributors as well as key players from the field of education and many more took part in Classical:NEXT 2014.
A new enthusiasm
Classical:NEXT Director, Jennifer Dautermann, connects the growth of Classical:NEXT to the newfound enthusiasm developing within the classical world: “Our continuing success shows not only the demand for a tailored art music meeting, but also how adaptable the community has become. It is wonderful to see so many concert hall managers, artists, promoters and educational experts sitting together with tech companies, labels and
music institutions, forming new alliances and initiatives – at Classical:NEXT they set new standards for what a music conference can achieve.”
Star baritone Thomas Hampson, who launched proceedings for Classical:NEXT on Wednesday, 14 May with a keynote speech, found similar words in an interview with the online TV channel, Klassik.TV: “I think Classical:NEXT is a wonderful invention. The idea to have people from all different levels and strata, from performing artists to presenters and agents, the whole gamut of people that are either busy with or passionate about the world of classical music, come together and share their experiences so that each one of us on the other side of the business better understands what is going into it.”
Further quotes and video statements:
Interview with Thomas Hampson by Klassik.TV (keynotes will be made available here in due course):
From Trial and Error to Stories of Success – Conference Programme – Pioneers the Way Forward
The third edition of Classical:NEXT further established the crucial role the event now plays within the classical and art music community, with the diversity of topics explored at this year’s conference programme testament to this. The conference programme was expanded for 2014 and featured 59 speakers leading more than 25 sessions plus special formats across four days.
The 2014 conference programme left no stone unturned, exploring relevant themes from across the musical spectrum: David Pay (Music on Main, Canada) and Sean Hickey (Naxos, US) examined how the entrepreneurial spirit can and is benefitting the classical world; Christopher Gruits (Interlochen Centre for the Arts, US) laid out strategies for reaching audiences using live, digital and broadcast
platforms; Chris O’Reilly (Presto Classical, UK), Christopher Widauer (Vienna State Opera, Austria), Steve Long (Signum Records, UK) and Jared Sacks (Channel Classics, The Netherlands) outlined how
streaming and subscriptions can work in classical music’s favour; Andrea Thilo (Germany) and Kai-Michael Hartig (Körber Foundation, Germany) discussed the necessity of keeping music education alive; and Mark Pemberton (Association of British Orchestras, UK) and Claire Mela-Nelson (Trinity Laban Conservatoire of Music and Dance, UK) debated ways to reinvent audience engagement and classical world opening itself up more to its listeners.
Joby Burgess, percussionist of Powerplant is very satisfied with his Classical:NEXT experience, as have most delegates: “It’s been fantastic to be at Classical:NEXT for the last few days and bring my act from the UK, Powerplant, to showcase and perform in front of an international audience of delegates from all across the world. I’ve made some brilliant new friends and brilliant new
contacts with likeminded people. It’s been a really wonderful experience.”
Classical:NEXT Facts & Figures
900 Delegates coming from more than
40 countries, representing
More than 200 labels and distributors
150 members of the national and international press
160 music institutions including many from the education sector.
100 artists plus
51 live showcase artists
8 live showcases
2 off C:N showcase concert evenings
6 video showcases
30 Conference and mentoring sessions with
2 film screenings
plus the IMZ Video Library