Most of the British orchestras have survived recents cuts. Some have shrinked the staff to fit. Work load is getting harder for those who are still on the job. Ulster Orchestra is in dire straits in these days. And there will be even more challenges in the future.

The Association of British Orchestras (ABO) tries to tackle this situation by launching a campaign with a fresh promotion video: Making everyday life special.

Problem of this video: Perhaps it is a German, Chinese or US orchestra playing Strauss “Zarathustra” on the recording. There is no real link to the UK or the UK orchestras in this video. It could be everywhere.

Finally, if you want to engage people for classical music via YouTube:  1. there should be more emotion, 2. a better story  and 3. a clear link to the UK orchestras for spreading the word getting the message going viral.