Classical music is not easy to listen to. A Mahler or Bruckner symphony is a complex art work. These materpieces will remain complex, even for music lovers. How to reach out for people who are interested in classical music genarally, but don’t attend your concerts? However, if you choose the right setting, a good piece of music (freshly composed?) and a stand-up-comedian-conductor as moderator, audiences will love it. They will come back. And they will tell their friends.