Connect: Design Thinking for #Audience Development

The UK based Audience Agency and Goldsmiths University are launching a pioneering new programme as part of a European partnership funded by Erasmus +.

Challenge: finding new audiences

Anne Torreggiani, The Audience Agency CEO: “This is a fantastic opportunity to take part in a free professional development programme co-created with some of Europe’s leading audience development thinkers and practitioners. It takes a very experiential approach to learning for those of us who prefer to learn-by-doing and introduces some of the best new ideas from the wider creative industries to help us evolve our engagement practice. Help us to shape this programme for the wider sector next year.”

This ‘twin track’ programme brings culture professionals and post-graduate students together to develop and test strategic approaches to audience development, including an introduction to user-centred service design and action research. It consists of 7 one-day modules at Goldsmith’s College, London, combined with in-organisation development of an action research project. Participating organisations will host students on internships and all participants will be supported by an independent mentor. On completion of the programme, participants will receive a professional certificate from Goldsmith’s University.

Deadline for applications is October 15, 2018.

More information and application

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