The beginning New Year is a good opportunity to rethink orchestra business strategies. Besides the day-to-day affaires it is necessary to define main goals which should be reached within the next 12 months.


My proposal: think about these three points. Sustainability will be a core issue for 2020 and the next few years, too. Printing of season brochures and program booklets instead of online resources, orchestra touring versus carbon footprint etc. are only a few issues to be discussed.