Orchestra ads do sometimes look homemade. However, this one from San Diego Symphony for the 2018-19 season is really smart!
Do you like this video? Would you like to visit a concert during 2014/15 season of Czech Philharmonic? Or even more: would you like to become a subscriber?
SORRY! DUE TO THE PUBLIC DISCUSSION THIS VIDEO HAS BEEN REMOVED FROM YOUTUBE BEFORE MAY 28.
This promotion video of the Czech Philharmonic season 2014/15 is really “hardcore”: founded on the historical fact that Antonin Dvorak’s father was supposedly a butcher. However, do you see any aspect of the composer’s musical conditioning? Is this “too much” for an orchestra advert? Or is it just a shocking video which shall go viral to initiate discussions?
Orchestras are cultural entrepreneurs with a high potential of creativity. When you produce a commercial for TV or internet, it should be as creative, too. If not embedded in a marketing campaign the commercial should be surprising, winking, funny. Whatever your concrete meassage or goal is, the creative and innovative orchestra image should be kept in mind.
A good example can be found – believe it or not – in Serbia! The Belgrade Philharmonic produced a short commercial for only 800 Euros. Some two weeks this commercial with a Chinese speaking guy was shown on TV without subtitles. The speaker explains how cheap it is to get tickets for the orchestra – in Chinese. Only the last scene shows the written question „Did we unterstand eachother? – Belgrade Philharmonic“. People were a little bit confused, because they didn’t really know what they guy was talking about.
After two weeks the answer to this problem came by the second version of the commercial with subtitles.
Take a look on youtube: