audience development

March 18, 2019

@IAMAconference 2019 is on the way

Whenever music and artist managers meet they talk about the incredibly exciting times that they are going through. Think about the Augean stables one has to clean every day-cancellations, financing and other challenges. While they deal with those, they also look ahead and set things up for the coming seasons. The artistic world is more fluid than ever and seems to be in a permanent transition. Is transition ever done? And what comes next?

IAMA conference space: Tonhalle Düsseldorf – Photo: Susanne Diesner

At the IAMA conference 2019 artist managers want to contemplate what is beyond all that. Düsseldorf, capital city of Germany’s most densely populated state North Rhine-Westphalia, offers a wonderful setting with its cosmopolitan spirit combined with the sense of a close-knit community. And there could be no better place to talk about transitions and beyond than Tonhalle Düsseldorf, which was once the biggest planetarium in the world and is now a concert hall presenting starry music performances.

Find the conference schedule here

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February 3, 2019

Rehearsing #Orchestral #Innovation – Maastricht 29-30 March 2019

Orchestras, concert houses and at least all classical music institutions are faced with challenges. There are many ways and discussions on the way how to rethink the ritual of orchestral perfomance. Join the newly founded Maastricht Centre for the Innovation of Classical Music for its first ever workshop on 29-30 March 2019. I’ll be there, too.

Rethinking the ritual of musical performance

Find more information here: https://www.maastrichtuniversity.nl/events/rehearsing-orchestral-innovation

September 17, 2018

Connect: Design Thinking for #Audience Development

The UK based Audience Agency and Goldsmiths University are launching a pioneering new programme as part of a European partnership funded by Erasmus +.

Challenge: finding new audiences

Anne Torreggiani, The Audience Agency CEO: “This is a fantastic opportunity to take part in a free professional development programme co-created with some of Europe’s leading audience development thinkers and practitioners. It takes a very experiential approach to learning for those of us who prefer to learn-by-doing and introduces some of the best new ideas from the wider creative industries to help us evolve our engagement practice. Help us to shape this programme for the wider sector next year.”

This ‘twin track’ programme brings culture professionals and post-graduate students together to develop and test strategic approaches to audience development, including an introduction to user-centred service design and action research. It consists of 7 one-day modules at Goldsmith’s College, London, combined with in-organisation development of an action research project. Participating organisations will host students on internships and all participants will be supported by an independent mentor. On completion of the programme, participants will receive a professional certificate from Goldsmith’s University.

Deadline for applications is October 15, 2018.

More information and application

March 25, 2018

Upcoming #ClassicalMusic and #Orchestra Conferences

What’s happening in the international classical music world? There are a couple of upcoming events which should be observed carefully.

The most important international event of the classical music business in the next few months will be the Classical:Next conference in Rotterdam from May 16-19, 2018.

Getting registered for Classical:NEXT

Another interesting national conference (for those who do speak German) will be the German Orchestra Conference (Deutsche Orchesterkonferenz) on April 24, 2018, in the birth city of George Frederic Haendel Halle (Saale). Some 200 musicians, orchestra managers, arts administrators etc. will show up. Attendance is free of charge. Main topic: music education on public radio and by radio ensembles, future strategies, quality management in orchestra business. Some 100 music educators from orchestras and concert halls from Germany, Austria, Switzerland and Luxembourg will join this conference, too. A keynote will be held by famous Berlin Philharmonic horn player and charming TV moderator Sarah Willis.

Arts education professionals, academics, teachers, artists, workshop facilitators or students shouldn’t miss RESEO’s 2018 Spring Conference in Bern (Switzerland) from April 19-21, 2018.

Finally, registration is open for the League of American Orchestras 73rd National Conference in Chicago, June 13-15, 2018, hosted by the Chicago Symphony Orchestra: „Creating the Greatest Impact“.

January 16, 2018

First @ClassicalNEXT 2018 Conference Speakers Official

Know-how from print to video and from business to art

Rotterdam/Berlin As the early bird registration deadline approaches (19 January), the global art music meeting Classical:NEXT has announced the first speakers and conference topics for its 2018 edition in May. Delegates will be presented a wide array of insights, tackling the role of print programmes, of engagement through video and of reconciling business and artistic demands better.

Classical:NEXT

An international expert panel of seven has selected the most forward-thinking approaches from hundreds of proposals, offering solutions to the crucial issues of classical and art music today. Successful network formats and interactive workshops are to be continued. Although less than a third of the conference programme is announced, a trend is already recognizable: The 2018 programme of Classical:NEXT will go deeper into the specifics of topics – building skills and offering insights the expected 1,200+ delegates can take home and use in their everyday work.

For 2018 speaker Dr. Stefan Rosu, artistic director & ceo  of the South Netherlands Philharmonic this couldn’t be more important today: “Concentrating on core-competencies and exploring new ways to collaborate are in my opinion the key factors to the long-term survival of the professional classical ensemble. Classical:NEXT is currently THE platform to discuss those issues.”

Learn more: http://www.classicalnext.com/program/conference/overview

 

December 14, 2017

Live Screenings to recrute orchestras new audiences

Concerts of orchestras performing live music and a movie on screen have become more popular in the last few years. These formats are expensive (scores, performing rights, technichal equipment etc.). However, they are very successful. Orchestras are reaching out to a far more diverse audience, compared to a ‚normal‘ classical concert.

Movie screen behind the orchestra

An interview with Mae Crosby – a specialist in live film concerts – about the topic situation and on the great potential of this art form is a must-read:  http://symphonyinternational.net/just-a-fad-film-screenings-with-live-orchestra/

September 9, 2017

@DetroitSymphony launches “Classroom” webpage – resource for teachers and students

With the support of a National Endowment for the Arts (NEA) grant, the Detroit Symphony Orchestra (DSO) has created DSO Classroom, a new online hub for students, teachers, and schools at dso.org/classroom.

DSO Classroom features music curriculum guides for educators as well as on-demand video access to DSO educational concerts, artist interviews, behind-the-scenes content, and more. Meant to be an easy-to-use resource, the page unifies the content of several previous pages under the umbrella of the Wu Family Academy of Learning and Engagement, the DSO’s education wing.

Visitors can also use DSO Classroom to register for free Live from Orchestra Hall: Classroom Edition webcasts, get information about joining the DSO’s Civic Youth Ensembles, and learn more about upcoming Wu Family Academy programming.

The DSO worked with Troy, MI-based Media Genesis, a longtime web partner, to create the new pages, and used video-platform services designed by Brightcove, Inc.