Connect: Design Thinking for #Audience Development

The UK based Audience Agency and Goldsmiths University are launching a pioneering new programme as part of a European partnership funded by Erasmus +.

Challenge: finding new audiences

Anne Torreggiani, The Audience Agency CEO: “This is a fantastic opportunity to take part in a free professional development programme co-created with some of Europe’s leading audience development thinkers and practitioners. It takes a very experiential approach to learning for those of us who prefer to learn-by-doing and introduces some of the best new ideas from the wider creative industries to help us evolve our engagement practice. Help us to shape this programme for the wider sector next year.”

This ‘twin track’ programme brings culture professionals and post-graduate students together to develop and test strategic approaches to audience development, including an introduction to user-centred service design and action research. It consists of 7 one-day modules at Goldsmith’s College, London, combined with in-organisation development of an action research project. Participating organisations will host students on internships and all participants will be supported by an independent mentor. On completion of the programme, participants will receive a professional certificate from Goldsmith’s University.

Deadline for applications is October 15, 2018.

More information and application

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Upcoming #ClassicalMusic and #Orchestra Conferences

What’s happening in the international classical music world? There are a couple of upcoming events which should be observed carefully.

The most important international event of the classical music business in the next few months will be the Classical:Next conference in Rotterdam from May 16-19, 2018.

Getting registered for Classical:NEXT

Another interesting national conference (for those who do speak German) will be the German Orchestra Conference (Deutsche Orchesterkonferenz) on April 24, 2018, in the birth city of George Frederic Haendel Halle (Saale). Some 200 musicians, orchestra managers, arts administrators etc. will show up. Attendance is free of charge. Main topic: music education on public radio and by radio ensembles, future strategies, quality management in orchestra business. Some 100 music educators from orchestras and concert halls from Germany, Austria, Switzerland and Luxembourg will join this conference, too. A keynote will be held by famous Berlin Philharmonic horn player and charming TV moderator Sarah Willis.

Arts education professionals, academics, teachers, artists, workshop facilitators or students shouldn’t miss RESEO’s 2018 Spring Conference in Bern (Switzerland) from April 19-21, 2018.

Finally, registration is open for the League of American Orchestras 73rd National Conference in Chicago, June 13-15, 2018, hosted by the Chicago Symphony Orchestra: „Creating the Greatest Impact“.

First @ClassicalNEXT 2018 Conference Speakers Official

Know-how from print to video and from business to art

Rotterdam/Berlin As the early bird registration deadline approaches (19 January), the global art music meeting Classical:NEXT has announced the first speakers and conference topics for its 2018 edition in May. Delegates will be presented a wide array of insights, tackling the role of print programmes, of engagement through video and of reconciling business and artistic demands better.

Classical:NEXT

An international expert panel of seven has selected the most forward-thinking approaches from hundreds of proposals, offering solutions to the crucial issues of classical and art music today. Successful network formats and interactive workshops are to be continued. Although less than a third of the conference programme is announced, a trend is already recognizable: The 2018 programme of Classical:NEXT will go deeper into the specifics of topics – building skills and offering insights the expected 1,200+ delegates can take home and use in their everyday work.

For 2018 speaker Dr. Stefan Rosu, artistic director & ceo  of the South Netherlands Philharmonic this couldn’t be more important today: “Concentrating on core-competencies and exploring new ways to collaborate are in my opinion the key factors to the long-term survival of the professional classical ensemble. Classical:NEXT is currently THE platform to discuss those issues.”

Learn more: http://www.classicalnext.com/program/conference/overview

 

Live Screenings to recrute orchestras new audiences

Concerts of orchestras performing live music and a movie on screen have become more popular in the last few years. These formats are expensive (scores, performing rights, technichal equipment etc.). However, they are very successful. Orchestras are reaching out to a far more diverse audience, compared to a ‚normal‘ classical concert.

Movie screen behind the orchestra

An interview with Mae Crosby – a specialist in live film concerts – about the topic situation and on the great potential of this art form is a must-read:  http://symphonyinternational.net/just-a-fad-film-screenings-with-live-orchestra/

@DetroitSymphony launches “Classroom” webpage – resource for teachers and students

With the support of a National Endowment for the Arts (NEA) grant, the Detroit Symphony Orchestra (DSO) has created DSO Classroom, a new online hub for students, teachers, and schools at dso.org/classroom.

DSO Classroom features music curriculum guides for educators as well as on-demand video access to DSO educational concerts, artist interviews, behind-the-scenes content, and more. Meant to be an easy-to-use resource, the page unifies the content of several previous pages under the umbrella of the Wu Family Academy of Learning and Engagement, the DSO’s education wing.

Visitors can also use DSO Classroom to register for free Live from Orchestra Hall: Classroom Edition webcasts, get information about joining the DSO’s Civic Youth Ensembles, and learn more about upcoming Wu Family Academy programming.

The DSO worked with Troy, MI-based Media Genesis, a longtime web partner, to create the new pages, and used video-platform services designed by Brightcove, Inc.

REOPENING OF @SuntoryHallE TOKYO AFTER RENOVATION

Suntory Hall (Location: Minato-ku, Tokyo; President: Tsuyoshi Tsutsumi) celebrated its 30th anniversary in 2016. To mark this occasion, a major renovation has been carried out on the entire hall and the additional entrance has been constructed in a seven-month project that was launched in February 2017. Suntory Hall is scheduled to reopen its doors on 1 September.

The renovations were carried out under the basic concepts of “Tradition and Innovation” with focus on the three key points of “Inheriting Tradition–Acoustics and design”, “Designing Diversity – For all audiences”, and “Improving our facilities – Developing a next-generation performing space for music”.

In its pursuit of “the world’s most beautiful sound”, Suntory Hall will continue to take on challenges and engage in initiatives that can be achieved only by Suntory Hall. Initiatives are carried out based on the following guidelines:
1. Offering creative and high quality performances organized by the Hall
2. Engaging in educational programs aimed at the succession and development of music culture
3. Towards a more global Hall strengthening global services

  • Three key concepts behind full renovation of the Hall
  1. Inheriting Tradition – Acoustics and design

Since opening its doors in 1986, Suntory Hall has continued to pursue “the world’s most beautiful sound”. The renovations were carried out in order to maintain the acoustics and atmosphere of the Hall.

  1. Designing Diversity – For all audiences

The renovations focus on achieving universal design aimed at providing a comfortable environment to a wide range of visitors. The vineyard-style design dictates the need for slopes and other physical constraints, but every possible repair and improvement was carried out in several areas to ensure better accessibility.

  1. Improving our facilities – Developing a next-generation performing space for music

Remarkable cutting-edge technological innovations in acoustics and lighting have been incorporated in renovations to enhance facilities. The stage and seating area lighting have been changed to LED, and equipment such as digital signage and laser projectors have been newly installed.

Please see the following link for details:
http://www.suntory.com/culture-sports/suntoryhall/facility/reopening20170901/

  • Re-opening concert on 1 September

The main program of the Re-Opening Concert marking the new beginning of Suntory Hall after renovations will be Rossini’s “Messe solennelle (Missa Solemnis)”, performed using the critical edition by D. Daolmi/ Foundatione Rossini published in 2013 (Japan premiere).
Please come to enjoy the reopening of the new Suntory Hall featuring a full orchestra, mixed chorus, and the glorious sound of the organ that has undergone a full-scale overhaul by master craftsmen of the world-renowned Rieger Orgelbau of Austria.

Contact the following for interviews, inquiries or requests for photos or documents:
Public Relations Department, Suntory Hall
suntoryhall-pr@suntory.co.jp
Tel.: +81-(0)3-3505-1002 Fax: +81-(0)3-3505-1007
1-13-1 Akasaka, Minato-ku, Tokyo, 107-8403
http://suntory.jp/HALL/

US #Orchestras to Examine their Role in a Changing Public Policy Landscape

League of American Orchestras’ 2017 National Conference, June 6-8 in Detroit: Celebration of League’s 75th Anniversary

The League of American Orchestras’ 2017 National Conference in Detroit, June 6-8, will focus on the ways forward for orchestras in an uncertain public policy landscape. Using the story of Detroit’s revitalization and resurgent creative community as a backdrop, the Conference will include a diverse array of civic, business, and cultural voices, including many from the Motor City.

Detroit Symphony Hall

Detroit Symphony Orchestra is host of the 2017 Conference

Nearly 1,000 orchestra constituents from across the country – managers and staff, musicians, trustees, and volunteers – are expected to attend the Conference, taking place at the Detroit Marriott at the Renaissance Center and at the Max M. and Marjorie S. Fisher Music Center, home to Conference host Detroit Symphony Orchestra and Music Director Leonard Slatkin. This is the third League Conference in Detroit; it was held there previously in 1964 and 1986.

The 2017 National Conference will include live performances, social and networking events, and an assortment of sessions highlighting diversity, artistic innovation, fundraising, audience development, technology, financial sustainability, and more, including a special behind-the-scenes look at the Detroit Symphony Orchestra’s groundbreaking live video webcasts.

“As we celebrate our 75th anniversary, we find one of the League’s core mandates – that together we are stronger than individually – more prescient than ever,” said Jesse Rosen, president and CEO, League of American Orchestras. “At the Conference, we will hear from diverse voices, using the city of Detroit’s remarkable transformation as a symbol of what we can accomplish together, through effective partnerships, advocacy, and innovative practice.”

“The Detroit Symphony Orchestra is thrilled to be the host orchestra for this year’s League of American Orchestras’ Conference,” said Anne Parsons, president and CEO of the Detroit Symphony Orchestra. “Our resurgent city that we are so proud to call home is sure to surprise and delight the Conference delegation. We know everyone will come away inspired and enriched by the content of the meetings and as well as their experiences in the great city of Detroit.

The Conference Opening Plenary kicks off at Orchestra Hall on June 6 with Detroit Rising: Stories of Renewal, a panel discussion of how economics, race, immigration, urban versus suburban, arts and culture, and transportation converge in a story about transformation and how to lead in the face of tremendous adversity. Ann Hobson Pilot, former principal harpist of the Boston Symphony Orchestra, will receive the League’s highest honor, The Gold Baton. She will also perform.

On June 7, the Luncheon and Annual Meeting will celebrate the official launch of the League’s 75th anniversary and League Giving Day, a new one-day fundraising campaign. Five musicians and their orchestras will receive the Ford Musician Awards for Excellence in Community Service, and The Annie Moses Band will be featured in a special showcase performance.

The Closing Plenary and Luncheon on June 8 will feature national thought leaders Melanca Clark, president, the Hudson Webber Foundation; Maria Rosario Jackson, member, National Council on the Arts, senior advisor to the arts and culture program, the Kresge Foundation; Rip Rapson, president and CEO, the Kresge Foundation; and Steven J. Tepper, dean, Herberger Institute for Design and the Arts, Arizona State University will discuss Pathways Forward as they examine the role of arts and culture in these uncertain times.

Conference delegates will enjoy a variety of events, including an evening performance at Orchestra Hall on June 6 by the Detroit Symphony Orchestra, conducted by Music Director Leonard Slatkin, of Mohammed Fairouz’s Pax universalis, Kurt Weill’s Seven Deadly Sins, Sarah Kirkland Snider’s Something for the Dark, Michigan native Jonathan Bailey Holland’s Equality (text by Dr. Maya Angelou), and Mason Bates’ Warehouse Medicine. Detroit resident Shara Nova is the vocalist and Dr. Tonya Matthews the narrator. The concert will also feature a special performance by the Detroit Symphony Youth Orchestra. Immediately following the concert, the venue’s Atrium will be the site of an all-delegate Tune-Up Party; the next evening, on June 7, a social event for young professionals will also take place at the Atrium, followed by a DSO Mix @ The Max concert with Detroit’s Shigeto in the DSO’s flexible performance space The Cube. Conference attendees will also have the option of attending a Detroit Tigers game at Comerica Park on the evening of June 7.

The inspirational story of Detroit and its orchestra, as well as advocacy strategies for orchestras navigating the current public policy environment, will be woven into in a number of Conference sessions, including:

  • Opening Plenary
  • Closing Luncheon and Plenary
  • Mapping the DSO Journey
  • No Sound Barriers: Sphinx at 20
  • Changing Orchestra Culture: A Conversation with DSO Musicians
  • Make the Case Now!
  • Activating and Nurturing Community Alliances
  • Cultural Equity

Additional Conference Elective Sessions on June 7 and 8 will cover a range of topics including diversity and inclusion, community engagement, artistic programming, digital marketing, audience development, pricing, and philanthropy. Highlights include:

  • Bold and Informed: Researching Audiences on a Budget
  • Diversity and Inclusion in Action
  • Market Smarter: Insights and Strategy for Digital Marketing
  • The Strategic and Artistic Understanding of Pops
  • Classical Musicians of African Descent: Perspectives, Aspirations, and Outlook
  • Pricing: The Heart of the Matter
  • Socially-Conscious Musician-initiated Projects in Haiti and Seattle
  • Change Before You Have To (featuring the League’s Emerging Leaders Program Class of 2017 with lead faculty John McCann)
  • Musicians as Organizational Leaders
  • What is the Relevance of the Western Orchestral Canon in America Today?

Other Pre-Conference sessions include:

  • Foundations of Collective Bargaining
  • Leadership Seminar with Horst Abraham, faculty, Ross School of Business, Executive Education, University of Michigan
  • Education and Community Engagement Half-Day Meeting
  • Everyone is a Fundraiser: A Fundamentals-rich Application-robust Crash Course on Fundraising
  • Knowing Your Audience: A Step-by-Step Guide
  • 2017 Diversity Forum, the League’s third national convening of leaders from the field addressing major initiatives and topics, including a national diversity audition fund, national instrumentalist mentorship and audition training, field-wide board and staff diversity, and music education pathways.

For a full Conference schedule, including online registration, hotel accommodations, and travel discounts, visit http://americanorchestras.org/conference2017/

Read full press release here.