Connect: Design Thinking for #Audience Development

The UK based Audience Agency and Goldsmiths University are launching a pioneering new programme as part of a European partnership funded by Erasmus +.

Challenge: finding new audiences

Anne Torreggiani, The Audience Agency CEO: “This is a fantastic opportunity to take part in a free professional development programme co-created with some of Europe’s leading audience development thinkers and practitioners. It takes a very experiential approach to learning for those of us who prefer to learn-by-doing and introduces some of the best new ideas from the wider creative industries to help us evolve our engagement practice. Help us to shape this programme for the wider sector next year.”

This ‘twin track’ programme brings culture professionals and post-graduate students together to develop and test strategic approaches to audience development, including an introduction to user-centred service design and action research. It consists of 7 one-day modules at Goldsmith’s College, London, combined with in-organisation development of an action research project. Participating organisations will host students on internships and all participants will be supported by an independent mentor. On completion of the programme, participants will receive a professional certificate from Goldsmith’s University.

Deadline for applications is October 15, 2018.

More information and application

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Deadline for Programme Proposals for Classical:NEXT 2019 is 28 September 2018

The Classical:NEXT 19 Call for Programme Proposals is already well underway!

Classical:NEXT

If you want to perform as a showcase artist in a concert hall or a club-style atmosphere to over 1,300 art-music professionals representing 750 companies, share your knowledge as a conference speaker, or expert mentor or submit your project pitches for the next edition of the expo, you can apply by proposing via the website: www.classicalnext.org

Remeber: deadline is Friday, 28 September 2018.

Aurora Orchestra, Lahti Symphony Orchestra and Les Talens Lyriques Bag Innovation Award

Lahti Symphony Orchestra from Finland, Aurora Orchestra from the UK and the t@lenschool app from France are the three winners of the 2018 Classical:NEXT Innovation Awards. Good examples for other orchestras and ensembles to thrive their own innovation activities.

Awarded: Lahti Symphony

Lahti Symphony Orchestra from Finland was awarded for their efforts to reduce the pace of global climate change by gradually making the orchestra’s activities carbon-neutral. The project is backed by Myrskyvaroitus – Storm Warning Association and carried out in collaboration with the Lahti-based Environmental Technology unit of the Lappeenranta University of Technology (LUT). On winning the award, Teemu Kirjonen from Lahti Symphony Orchestra said:

“Good planets are hard to find. Climate change is threatening the one we are living on at the moment. The project Carbon-Free Lahti Symphony Orchestra is not about the orchestra trying to be the superheroes and saving the world alone but one of the main principles is to raise attention that every one of us can, should and must do our share to save this planet for the future generation. We have the music, we have the arts and have all the means to reach everyone, all the societies, let’s do something big and let’s do it together”

Aurora Orchestra, the renowned and versatile British chamber orchestra were awarded for combining their highest-standard performances with adventurous programming and trailblazing concert experiences. Representing Aurora Orchestra, John Harte shared,

“The fact that this award is voted for not by an anonymous jury in a dusty room somewhere behind the closed doors, but by our colleagues and peers from around the globe is a source of particular pride and very honored to be shortlisted alongside just distinguished organizations, each of which is doing hugely important work in building the classical landscape of the future”

The t@lenschool project by Les Talens Lyriques from France were awarded for their innovation in creating musical practice and listening apps that assist with composing, conducting and playing the harpsichord.

Fabienne Krause: “A key competence of our everyday life in the performing arts is empathy, be it to establish co-operation for business, to lead an orchestra, to connect to audiences as an artist or manager or to give back to your communities. It’s no wonder: art is a human expression of how we understand the world. Empathy is essential as an artist. It is also essential to understand art itself.”

Neil Wallace, Programme Director of the de Doelen: “A few years back, Anthony Sargent stood up here, giving a farewell comment on what he had experienced and he said Classical:NEXT was not a forum for business to business, it was a feeling more like a movement, and that term of his came back to me personally more and more as this edition of Classical:NEXT proceeded. I was inspired and made inquisitive in a way I had never been before and I have been feeling stronger and stronger these days, whether it is in the structured debates of the countless thousands of unstructured conversations that we really do something and even if we cant do put a label to that there is something more important than it has ever been and that is Classical:NEXT. If we carry on developing and nurturing this movement, with where we are at this moment with progress, whether in music, or society or even in humanitarian goals, progress is not just possible but it will be inevitable.”

Upcoming #ClassicalMusic and #Orchestra Conferences

What’s happening in the international classical music world? There are a couple of upcoming events which should be observed carefully.

The most important international event of the classical music business in the next few months will be the Classical:Next conference in Rotterdam from May 16-19, 2018.

Getting registered for Classical:NEXT

Another interesting national conference (for those who do speak German) will be the German Orchestra Conference (Deutsche Orchesterkonferenz) on April 24, 2018, in the birth city of George Frederic Haendel Halle (Saale). Some 200 musicians, orchestra managers, arts administrators etc. will show up. Attendance is free of charge. Main topic: music education on public radio and by radio ensembles, future strategies, quality management in orchestra business. Some 100 music educators from orchestras and concert halls from Germany, Austria, Switzerland and Luxembourg will join this conference, too. A keynote will be held by famous Berlin Philharmonic horn player and charming TV moderator Sarah Willis.

Arts education professionals, academics, teachers, artists, workshop facilitators or students shouldn’t miss RESEO’s 2018 Spring Conference in Bern (Switzerland) from April 19-21, 2018.

Finally, registration is open for the League of American Orchestras 73rd National Conference in Chicago, June 13-15, 2018, hosted by the Chicago Symphony Orchestra: „Creating the Greatest Impact“.

First @ClassicalNEXT 2018 Conference Speakers Official

Know-how from print to video and from business to art

Rotterdam/Berlin As the early bird registration deadline approaches (19 January), the global art music meeting Classical:NEXT has announced the first speakers and conference topics for its 2018 edition in May. Delegates will be presented a wide array of insights, tackling the role of print programmes, of engagement through video and of reconciling business and artistic demands better.

Classical:NEXT

An international expert panel of seven has selected the most forward-thinking approaches from hundreds of proposals, offering solutions to the crucial issues of classical and art music today. Successful network formats and interactive workshops are to be continued. Although less than a third of the conference programme is announced, a trend is already recognizable: The 2018 programme of Classical:NEXT will go deeper into the specifics of topics – building skills and offering insights the expected 1,200+ delegates can take home and use in their everyday work.

For 2018 speaker Dr. Stefan Rosu, artistic director & ceo  of the South Netherlands Philharmonic this couldn’t be more important today: “Concentrating on core-competencies and exploring new ways to collaborate are in my opinion the key factors to the long-term survival of the professional classical ensemble. Classical:NEXT is currently THE platform to discuss those issues.”

Learn more: http://www.classicalnext.com/program/conference/overview

 

Live Screenings to recrute orchestras new audiences

Concerts of orchestras performing live music and a movie on screen have become more popular in the last few years. These formats are expensive (scores, performing rights, technichal equipment etc.). However, they are very successful. Orchestras are reaching out to a far more diverse audience, compared to a ‚normal‘ classical concert.

Movie screen behind the orchestra

An interview with Mae Crosby – a specialist in live film concerts – about the topic situation and on the great potential of this art form is a must-read:  http://symphonyinternational.net/just-a-fad-film-screenings-with-live-orchestra/