#Classical #music 2017 business is more vibrant than ever

It’s not fake news. It’s true: the classical music business seems to be more vibrant than ever before. “A few decades ago, I would not have put money on the survival of the concerto, except as an antiquarian curiosity. Celebrity soloists continued milking the classics, but the rest of the music world seemed to have moved on from all that gladiatorial bravura, the individual versus the collective story line that made the genre such a Romantic-era staple”, writes Justin Davidson about the topic situation in New York.

 

Tenthousands of people listen to classical music – Oper für alle – Berlin

In Germany there are more crowds joining classical live music pereformances, festivals and events than the national soccer league, according to a STRAD report. A couple of new concert halls and music theatres in Bochum, Berlin (Pierre Boulez Hall at Barenboim-Said Foundation), Dresden and of course Hamburg (Elbphilharmonie) as well as refurbished venues in Munich, Dresden and other German cities (topic issue of the magazine “das Orchester”) show the refreshed power of classical music on major markets. German orchestras have doubled their education and outreach activities since 2004. For example: last week West German Radio Orchestra Cologne rushed out of the concert hall.13 chamber music ensembles visited some 100 primary schools in 55 cities in Northrhine-Westfalia and reached out to 20.000 kids. In one week! This is good news!

Wallace Foundation offers #arts #management tools for free

The US based Wallace Foundation offers several arts management tools, which give access to a series of studies describing strategies of arts organizations that sought to build their audiences.

wallace_foundation

 

Find more information in the Knowledge Center. This is really useful stuff.

 

@ClassicalNEXT 2017, 17 – 20 May – Registration & Booking is open

You can now register to attend Classical:NEXT 2017 –  classical music’s most important industry event! Booking a stand in the Expo is also possible now: Visit the registration section of the website to see more information.

Classical:NEXT

Classical:NEXT

Classical:NEXT will return to de Doelen, Rotterdam, the Netherlands to host its sixth edition, which will be held 17 – 20 May 2017. Keep your eyes out: the very first programme elements for Classical:NEXT 2017 will be announced on 30 November. For the third year in a row, registration prices remain exactly the same. The earlier one registers the better . One can register before 13 January for the very best prices, and before 3 March to make sure to be included in the Classical:NEXT Guide.

It is possible to register now via the website. Registration only takes a few minutes. One can use last year’s registration data. Participantb will join professionals from all round the globe – delegations and umbrella stands from the countries listed below are already confirmed, and more stands and delegations from all over the globe will follow in the coming weeks and months.

  • Australia (Sounds Australia)
  • Belgium (Flanders Arts Institute & Wallonia / Brussels Music)
  • Canada (Canada Council for the Arts)
  • Denmark (Danish Arts Foundation)
  • Estonia (Music Estonia & Estonian Music Information Centre)
  • Finland (Music Finland)
  • France (Business France)
  • Latvia (Latvia/Letland)
  • Lithuania (Music Lithuania)
  • Luxembourg (music:LX)
  • Spain – Catalonia (Creative Catalonia)
  • Sweden (Export Music Sweden)
  • Switzerland (Fondation Suisa)
  • The Netherlands (Dutch Pavilion)
  • UK (British Music Stand / BPI)
  • UK – Scotland (Creative Scotland)

Five Years of @ClassicalNEXT – Opening in Rotterdam – 2017 Dates and Location

Congratulations! Classical:NEXT, the global meeting for all art music innovators, opened its 2016 edition on May 25 with a ‘Dutch Mountains’ gala opening in de Doelen concert hall, including keynote speeches by Dr Clemens Trautmann, CEO of Deutsche Grammophon; Hans-Hermann Rehberg of the Berlin Radio Choir; and Beth Morrison of Beth Morrison Projects, as well as the star conductor Michael Tilson Thomas via video.

Classical:NEXT

Classical:NEXT

Classical:NEXT celebrates its fifth anniversary this year, gathering music professionals from 45 countries from all over the world for four days of conferences, showcase concerts and networking at the expo. The registration numbers were up by more than 10% before the event even started, with more one thousand participants confirmed by organisers Piranha Arts – exact numbers are to follow with the final press release on Saturday.

Immediately embraced by many labels and distributors when it was initiated in 2012, the Classical:NEXT community has expanded considerably within five editions, as the live sector and music media have also made it their international platform. Meanwhile, the event has developed into the biggest meeting for artists, entrepreneurs and multipliers from all branches of the classical and contemporary music scene.

This year marks the second time Classical:NEXT, which is organised by Berlin-based Piranha Arts, takes place in Rotterdam with the main venue and local production partner being Rotterdam’s renowned de Doelen concert hall and congress centre.

“It is truly amazing to see the development of Classical:NEXT – it appears to flourish in its Dutch home,” believes Classical:NEXT Director Jennifer Dautermann. “Not too surprising, actually, considering the context of the optimal conditions offered by our hosts, the city and the cultural scene in the Netherlands overall.”

Neil Wallace, programme director of de Doelen and also producer of this year’s opening enthuses: “This year feels even more exciting than last year – you can literally feel the Classical:NEXT vibe throughout the city, running into international artists and classical music professionals networking everywhere.“

Dutch Mountains Opening presents Netherlands’ finest

After Austria, Luxembourg and Canada, this year’s opening country was the Netherlands. The ceremony was produced by Classical:NEXT 2016 hosts De Doelen, who are also celebrating their 50th anniversary this month.

For a country renowned for its flatness, the heights the Netherlands’ art music were very much on show at the Classical:NEXT 2016 gala Opening. The “Dutch Mountains” Opening featured a wide range of Dutch talent. The concert was heralded by contemporary marching band 9 x 13 and featured classical guitar innovator Aart Strootman (who performed the world premiere of his ‘Counterpoint 21’), sonic adventurers Ensemble Klang, boundary-breaking collective LUDWIG (who tonight announced the inclusion of Barbara Hannigan as a member of its collective), celebrated proponent of ‘pianism’ Ralph van Raat and anti-traditional percussion ensemble Slagwerk Den Haag all took to the stage. These glimpses into the Dutch art music world were connected and interwoven with specially-commissioned work by pioneering video-maker Jules van Hulst of the acclaimed 33⅓ Collective. A tutti performance of Louis Andriessen’s piece ‘Workers Union’ wrapped-up the tightly-curated evening that brought together such disparate  as operatic spinning tops, jawbones-as-percussion and tales of Buddhist moss-gardens.

The opening was produced on behalf of, and with the support of, Dutch Performing Arts. The opening artists were selected by De Doelen, advised by young Dutch curators Masa Spaan, Shane Burmania and Floris Kortie.

“Create works that tell the story of our time”: Keynotes give food for thought – Deutsche Grammophon and Apple Music announce new cooperation

A highlight of the evening was the keynote address, which was split four ways: statements were made by Dr Clemens Trautmann, CEO of Deutsche Grammophon, Hans-Hermann Rehberg of the Berlin Radio Choir, and Beth Morrison of Beth Morrison Projects, and a specially-recorded video message was delivered by world-famous conductor and orchestral director Michael Tilson Thomas.

Acknowledging Classical:NEXT as one of the industry’s most important events, Trautmann exclusively announced Deutsche Grammophon’s new initiative with Apple Music, creating a curated online space which can become a “prime destination for veteran followers, as well as new listeners”. (More details will follow in their press release on Thursday 26 May).

A prominent topic of the keynote was the need for continuing accessibility and relevance. Morrison urged the art music world to “create works that tell the story of our time”; Trautmann gave advice for the assembled Classical:NEXT delegates: “Stay curious, stay hungry and stay paranoid. As we know, only the paranoid survive. But most importantly, have fun!”; and Rehberg summarised the core tennet of Classical:NEXT in proclaiming “the reason why I am here is to talk to many of you in order to get new ideas, be inspired and create something new for both the Berlin Radio Choir and its audience”.

For downloadable press photographs from the Opening concert, see below.

New Programme Items, New Networks and Fellowships

New features this year include focuses on “NEXT:Tech” and music theatre, with extra conference programme as well as Operadagen Rotterdam and the Music Theatre Now competition being held parallel to Classical:NEXT, next door. New networks are also present at Classical:NEXT and engaging with the programme, e.g. with Codarts (Rotterdam’s renowned conservatory and university for the arts) and PRS for Music Foundation (the UK’s leading charitable funder of new music and talent development across all genres) starting a Classical:NEXT Fellowship programme for young composers and artists. The two organisations have both selected three outstanding talents and are enabling them to visit Classical:NEXT 2016 in Rotterdam to engage with more than 1,000 classical music professionals.

Ongoing network initiatives include and international orchestra network as well as an “indie classical” network. The world’s largest distributor and classical label Naxos held their meeting earlier in the week of Classical:NEXT and both organisers announced that they will continue to find the most convenient solution possible for international delegates to attend both events. Head of Naxos Klaus Heymann will speak in a talk, which will be part of the public Classical:NEXT Festival. The Festival will feature eleven international showcase acts, plus further Dutch talent and an appearance of the Rotterdam Philharmonic Orchestra and a Classical Music Rave from Thursday until Saturday. The final day of the event will see proceedings come to a close with the ceremony of the second Classical:NEXT Innovation Award for outstanding projects, which were voted on by the Classical:NEXT online community.

Classical:NEXT 2017 – in Rotterdam again

With the success of what are now two editions and the location very well accepted among delegates and artists alike, Piranha Arts and de Doelen have agreed to hold Classical:NEXT in Rotterdam again next year; the dates of this sixth edition will be 17 – 20 May 2017.

Useful links for press

You can find photographs from tonight’s Opening concert at the dedicated Dropbox folder, as well as more from the event to be updated throughout the week, at the Classical:NEXT 2016 Press Photos Dropbox.

More downloadable media, including audio and video to come, can be found in the press section of the Dropbox.

For more information on the Classical:NEXT 2016 Opening concert, visit the Opening page at classicalnext.com.

Symphony goes Soccer – @_Konzerthaus #Berlin

Did you know, that in Germany more people attend performances of publicly funded operas, theatres, orchestras and concert houses than games of the several German Soccer Leagues? Berlin Konzerthaus has been thinking about the parallel universums of a conductor and a soccer coach. Watch interesting impressions from the concert hall and the Berlin Olympic Stadium! Cheering audiences guaranteed.

This is the sound of Berlin – Konzerthaus and Hertha BSC.

US Orchestras: Ways to Enhance Subscriber Relationships

American Orchestras Need to Get “Sticky” to Meet Challenges: A study from Oliver Wyman, “Reimagining the Orchestra Subscription Model,” commissioned by the League of American Orchestras, argues that American orchestras can meet their challenge to retain subscribers and meet revenue needs by exploring methods used in other industries (e.g., retail, grocery, fitness), that build “stickier” relationships with customers.

LAO-Logo

There has been a shift away from subscriptions and toward single purchasing. Subscriptions are a key source of revenue, so the shift presents orchestras with difficult choices. Some larger orchestras have offset declines by increasing prices, but that strategy is unsustainable and the tradeoff may be reaching a break point that could trigger a far sharper drop in revenues. The report recommends that the current subscription model must be revitalized and it identifies strategies that orchestras of all sizes can use to increase customer loyalty and participation.

The data-rich study – the first of its kind for American orchestras – draws on ten years of data from four million customers across 45 orchestras of varying sizes and a profile and preferences survey of
4,000 people who attended an orchestra concert in the last five years. The final recommendations
are informed by a dynamic market simulation that tested the willingness-to-pay of 1,000 people making 10,000 purchasing decisions in order to reveal the relative attractiveness of various package features.

Some interesting facts uncovered by the study:
• Satisfaction remains high: Consumers do remain broadly satisfied with the orchestral concert experience – 90% of each patron type is satisfied with their orchestra-going experience and subscribers are the happiest with 77% reporting they are “very satisfied.”
• Consumers are not abandoning the orchestra for other art forms or entertainment options; but they are disenchanted with traditional subscription models.
• Millennials are not as price sensitive as many have assumed. To attract them, orchestras should consider expanding their use of social media, apps, and “bring-a-friend” programs that rely on the high level of interconnectedness of those young consumers.
• It’s about the relationships: Orchestras should explore methods used in other industries (e.g., retail, grocery, fitness), that build “stickier” relationships with customers.
“We are grateful to Oliver Wyman for their contribution to our understanding of subscription dynamics. The study provides a fact-based platform to support the experimentation and innovation taking place at orchestras today,” notes League of American Orchestras President and CEO Jesse Rosen.

Partha Bose, Partner at Oliver Wyman, sees the report as further evidence of Oliver Wyman’s deep commitment to the communities in which the firm works. “The recommendations contained in this report combine deep analytical rigor and sensitivity to the unique challenges of the entire range of America’s orchestras, large and small. They are cultural mainstays of the cities and towns in which they are located, and we hope the report helps them to flourish and to continue to enrich all of our lives.”

The report can be found at http://americanorchestras.org/images/stories/ReimaginingtheOrchestraSubscriptionModel2015.pdf and at http://www.oliverwyman.com/insights/publications/2015/nov/league-of-american-orchestra.html.

A version is also available on the iTunes App Store at https://itunes.apple.com/us/app/id997069338?mt=8&ign-mpt=uo%3D6.

@ClassicalNEXT Calls for Programme Proposals for 2016

The classical music meeting and worldwide innovators network Classical:NEXT has opened its annual call for proposals. Classical music professionals from all over the globe can submit their suggestions for showcase artists as well as for video presentations and conference sessions to be held at Classical:NEXT in Rotterdam, The Netherlands, 25-28 May 2016.

ClassicalNext

To offer an exceptional programme, Classical:NEXT assembles a handpicked selection of artists, speakers and projects each year. All proposals will be considered by an independent jury of international experts – guaranteeing a neutral and balanced selection of only the best showcases and most pressing conference topics for Classical:NEXT 2016 at Rotterdams de Doelen concert hall and congress centre. Proposals can be made for Live Showcases and Video Showcases as well as for short Project Pitches and entire Conference Sessions.

Deadline to apply via the online proposal system is Friday, 25 September 2015.

Building on the Classical:NEXT Momentum
Hundreds of proposals are expected again, with the numbers being likely to rise, given that this May’s Classical:NEXT meeting was attended by a record number of 1,000 professionals from 45 countries. The entire Classical:NEXT network now unites over 2,000 international movers, shakers and everyday innovators from all sectors of the classical music business and 2015 sees an increased attention in the live sector as well as in the media.

For more information and to submit proposals, please visit: www.classicalnext.org